Apple plans to enhance Apple Pay and Fitness+ with new services
The Cupertino firm plans to improve Apple Pay (its mobile payment service), as well as Fitness+ (its service focused on health and fitness), with additional new features that could come soon, according to Mark Gurman. your weekly newsletter. The company, specifically, could launch a service to better manage purchases made through its payment platform. It is also "exploring" a plan "similar to Instacart", as detailed by the journalist from Bloomberg.
The service that Apple is preparing for its mobile payment system could be called "Apple Pay Later", and would allow pay purchases in installments just like some credit cards do. In this case, the user would only need to pay for a product that they want to finance with their card added to Apple Pay and select an option called "Buy now, Pay later" (buy now, pay later). Apple, later, could offer the possibility of dividing the payments in two weeks without interest or, in several months with interest.
On the other hand, the function "similar to Instacart" (a platform for ordering food and healthy food at home) that Apple is exploring, would allow buy healthy products, such as vegetables, fruit, vegetables, etc. via Fitness+. These purchases would be integrated "with the nutritional data of the Health application," Gurman details. In this way, it would be to know the calories or other data of the different products purchased.
Although it may be an ideal option to have more precise control over the user's power, everything indicates that it will not be something that will arrive soon. In fact, Apple could drop this feature due to its low profitability and low profit margin.
New details about the hardware subscription program Apple is working on
Mark Gurman has also taken advantage of his newsletter weekly to provide new hardware subscription program details. This, remember, would allow you to purchase an Apple product, such as an iPhone, a Mac or an iPad, for a monthly fee. The journalist from Bloomberg ensures that contracting this plan could be as simple as activating a subscription to some of Apple's services.
The hardware subscription program, however, it might take a little longer to arrive. Mainly, because Apple would be focusing its efforts on launching "Apple Pay Later" first. Gurman assured that it would be available at the end of 2022 or, at the latest, at the beginning of 2023.